Digital Marketing is a process of advertising products or services or brands through multiple digital mediums & technologies like Internet, Display Advertising, Mobile Phones which can produce, increase & transfer the product value from the producer to the ultimate buyer.
Through Digital Marketing we can get so many chances to be productive, innovative & experimental on a budget with various marketing channels. Also we can use many tools like Google Analytic dashboards to observe the result & ROI of our running campaign which is far easier than traditional promotional process like billboard or print ad.
There are many people who are thinking that Guglielmo Marconi is the first Digital Marketer because he invented the radio & others are stating that the period of Digital Marketing started in 1971 when Ray Tomilinson sent the first email to himself because there were no one else to email him back then. Both of these events represent the crucial moments in the evolution of technology.
The origin of Digital Marketing can be traced back in the days of 1980s when the computer system was developed enough to store more information of the customer. In 1981, IBM first launched the personal computer that is modified in 1989, increasing its storage capacity to 10 MB. So in the year of 1980, the marketers became habitual of managing database of Consumers, potential clients & business contract that present the importance of Digital Database for constructing a dynamic relationship between the buyer & seller.
Robert Kestenbaum & Robert Shaw are familiar with us as the father of marketing automation. They invented various database marketing models containing many features like sales channel automation, campaign management, contact strategy optimization, marketing analytics & marketing resource management. Further in this period the launch of personal computer & the client relationship present the revolution to change the marketing technology in a decade. In 1990s the CRM(Client Relationship Management) Software introduces the revolution.
There are unlimited opportunities to promote a brand or services or product through online including email, video, social media & website based marketing where traditional marketing occurs only in print ads, phone calls & physical marketing.
Here we are shortly describing some of important channels of Digital Marketing.
SEO – SEO plays an important part in Digital Marketing to optimize the rank of our website in Search Engine results pages, generate organic & qualified website traffic through posting blogs, info graphics etc.
Content Marketing – It intends to increase traffic & raise awareness among the potential consumers by the promotions of our website content through Social Media, Email Marketing, SEO, Blogs, Infographic etc.
Social Media Marketing – The basic purpose of Social Media Marketing is to promote content & brand on different services like Facebook. Twitter, Linked In, Instagram etc to generate brand awareness, Leads & traffic for our business.
Affiliate Marketing – It is an old form of marketing & through Affiliate Marketing, we can promote the affiliate link of someone else’s products or services on our website & get paid on commission basis for getting a leads or making a sale.
Email Marketing – Email Marketing is the most effective Digital Marketing channel to communicate with our audience. It is a medium of promoting content, offers as well as to reach the potential customers/buyers with discounts & events on which they are interested in.
There are many new trends & strategies in Digital Marketing which are advancing in the current high tech & Internet connected period. All Businesses need to adapt them if they want to be successful in this year as well.
Here we are discussing some important Digital Marketing Trends for 2019.
AI is now a most popular application. It is a robot or computer system that can collect all the details of a situation through sensors or human input to solve the problems & complete tasks.
AI can inspect customers’ behavior & searching & use data from Social Media platforms & Blogs to help businesses to understand how the customers find their product & service.
The best example of AI is Chatbots.
Chatbots will be an important digital marketing trend in 2019. This is the AI based technology that helps users by immediately responding to chat in real time, day or night with our customers & website visitors.
Many customers choose Chatbots as the best communication medium because Chatbots are flexible for 24*7, replying back soon, perfectly remember your entire buying history & never lose patience. So, Chatbots are providing best customer service, meeting customers all expectations automating repetitive tasks.
For Example, Uber Chatbots help their customers to easily hire cars via their mobile app, Google maps.
If you want to stand ahead in 2019, you have to be personalized in marketing, using personalized content, product, email & many more.
With all the available data like purchase history, consumer experience & behavior, it is a process of preferring your targeted audience, so that you can advertise the correct product to the correct one in correct time.
For example, Starbucks interesting modified mobile app pulls data like purchase history, location to personalize customers, permitting them to customize their drink & inspire customers to use their reward system. This way they have increased their revenue to $2.56 billion.
Now Video Marketing is the most essential trend for big brands & it will hold the market for the next 5 to 10 years.
Not only on You Tube, if you want to see the higher engagement with your videos, you can create a video & post it as a live broadcast on Facebook, Instagram or Linked In.
For example, for people shopping video is very easy to buy products directly from a video or image. When anyone put the cursor on the image, a “shop now” button pops up & takes you to the target product page.
Today Social Media is an important platform to reach your targeted audience. Most peoples are regularly being active on the popular social media platforms like Facebook, Twitter, LinkedIn. When your brands are becoming a popular brand, it will show on the news feed of your targeted customer. A professional social media marketing agency popularize your brand & increase it’s visibility.
Marketing on LinkedIn engages you with a group of professional on Linked In to get relevant opportunity for your Business growth.
For example, Retail brands are running good on Facebook.
Content Marketing is an essential component in Digital Marketing. Content is the one that increase the viewer of your organization & make your organization trusted to your audience.
Now a days, marketers want to invest on content marketing because it is a great medium to attract new customers to your website & build strong, long lasting relationship with them by making them aware of the product details through content.
As Digital Marketing Trends are improving day by day, so marketers also should be updated every time about the changes to stay advanced in the market. This will form a competition within us which help us to explore latest ways & technologies to expand our business, generate leads & build a strong, long lasting relationship with our existing consumer.
Digital Marketing & it’s connected mediums are very important not only to know your customers but also must know them better than anyone else, so that you can interact with them & can understand where, when & how they are most interested to get your message.