For the record, Digital means a broad field of the virtual world. And for the term Digital Marketing, it means the usage of ‘digital technologies’ via the Internet to promote the products, offers, and services.
Digital marketing utilizes online-based platforms like desktop computers, mobile phones, search engines, social media, and other digital media platforms to reach out and grasp the audience’s mind virtually.
Digital marketing is an ambiguous and vast topic to cover in general. It includes different dynamic and multiple tactics with the inclusion of technologies.
Digital Marketing gives access to all sorts of marketing which includes mass marketing even at the affordable price range. One should always be aware of the advantages and disadvantages of digital marketing. In every field, you have to face challenges and by stepping stones, one can know the potentiality of digital marketing.
COST SLASHED – When it comes to the subject of the importance of cost-effective digital marketing is much in a higher position than traditional marketing. If the campaign is properly planned with apt content for the product you are providing, it reaches the right customers.
WORLDWIDE REACH – An interesting advertisement reaches the users globally with a small investment, unlike traditional marketing. A social and digital platform has the best tendency to find a new market with a whole new set of audiences.
MEASURABLE RESULT – The web analytics on a digital platform measures the online marketing of your campaign with customer response and behavior data for the campaign. The metric tool of analyzing makes it easy and informative with effective details which are not possible in non-digital marketing.
CUSTOMIZATION – Customization is all about the customer’s data-based linked with the firm’s individual. When anyone visits the website, you can greet them with the offers and tell them about the targeted product and the services. In an effective marketing way, you can refine your customer’s profile.
EXPOSERS – Social media is all about involvement and management. Exposure and openness can build a relationship with the customer. Customer loyalty creates a reputation and easiness which creates engagement with the brand.
SOCIAL CIRCULATION – The creative content and the marketing tactics of the campaign in digital marketing creates an engagement. The content with images, videos, and articles gains the social currency of circulation. The advertisement gets passed from one user to the other that makes it viral.
CONVERSION RATES – Digital marketing is all about immediate action with seamlessness. Creating a website of your brand on the social and digital platforms makes it a step closer to the customer for purchasing in-comparison to traditional marketing.
TIME CONSUMING – In order to measure the importance of the result which includes ROI the task of optimizing the campaign properly takes a lot of time.
HIGH COMPETITION – Digital marketing is all about global audiences and a challenging task. This also includes global competition trying to grab the audience’s attention.
FEEDBACK & COMPLAINTS – Digital media is all about ‘fire in the woods’. One bad review can put the whole effort into water. Carrying effective customer service is a difficult task. Wrong comments done on intention can also drain the whole reputation of the brand.
SECURITY ISSUES – Legal consideration is the thumb rule of digital marketing. One should take privacy, data protection, and customer data for serious consideration for marketing purposes.
Every single thing in this universe has its own personality and splendid trait in terms of natural characteristics. Likewise, the digital platform is a boundless and jumbo arena in the wired-tech world. If we look at digital marketing it is no different than normal marketing for following the rules. Basically, it is said that digital marketing is two-way communication. The communication between the brands telling their story. While the audience or the viewers like us, who can relate with their tales.
Digital marketing becomes very easy when the content has a powerful idea and words. With the help of positive content, digital growth boosts the conversion and the traffic of the website.
One of my personal favorite quotes about marketing by Seth Godin -“Marketing is no longer about the stuff you make, but about the stories, you tell.”