Black Hat SEO: Idea and why you should avoid it?

Attaining a better ranking on the search engine is the ultimate goal of any marketer or business. Though your website is destined to attain a position on the search engine result page, the challenging part of the question is whether your website is appearing on the first page of the search engines or not? The reason is the first page is the only page users pay attention when looking for an answer, very rare jump in for all the pages. Now how to understand whether your website is optimized for the first page target or not? Here comes the solution termed as the Black Hat SEO.

What is Black Hat SEO?

A set of practices contrary to the protocol of the search engines is practiced to improve a website or web pages ranking on the search engine result pages. Although an illegal practice but guarantees to improve ranking on the website.

Tactics to identify whether the website is ranked higher as a result of Black Hat SEO:

Content Automation:

Contents that are error free and are published automatically.
Doorway Page:

A low quality web page modified to rank on the first page of the search engine but on click is transported to a different page.
Keyword Stuffing:

Content with excess number of keywords than the required percentage of 2-3%.

Why you should avoid the Black Hat SEO technique?

You should avoid adopting the technique of Black Hat SEO as the technique will deliberately degrade the reputation of your website among the audience as well as on the search engine and over time with continuation can regard your website as banned. Now let’s details discuss the factors to be challenged as a result of the technique:

Trust:

When your website is ranked higher due to black hat seo techniques it might lose the recognition among the audience. The reason is the audience may not feel safe making purchases from your brand as they may be doubtful of the return policy in case they aren’t satisfied with the quality or quantity of the products or services.
Search Engine Penalties:

When Google can detect that your website is swearing by the Black Hat SEO techniques it is more preferably to penalize your website with consequences of rank suspension or complete banishment from the ranking competition.
Poor User Experience:

When you decide to swear by the technique the content of your website suffers potentially as the contents prepared are generic with no in-depth details on a particular subject. This will lead your audience to leave your site disappointed leading to higher bounce rates on the rankings.
Unsustainable results:

Black Hat SEO practitioners have been trying to adapt to the Google algorithm updates continuously but isn’t successful to match up with the pace of the changes. So they try to find out the faults a particular algorithm contains. So while settling for the Black Hat SEO practice it is necessary to understand that the technique might not serve desired purpose.