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SEO is a marketing tool, a way to get more traffic. SEO stands for Search Engine Optimization. It promotes the position of your web page in the search result of search engines. With the combination of technical and marketing understanding SEO can make a site appearing to the user. SEO is significant especially in the business because it gives more opportunity to convert prospects into customers with continued business growth.
1. SEO gives high converter rate.
2. SEO creates a better user experience.
3. SEO promote better cost management.
4. SEO helps in brand recognition and awareness.
5. SEO can become a long term marketing strategy.
6. SEO builds trust & credibility.
7. SEO increases visibility & ranking.
Long tail keywords are basically keyword phrases consisting three or more words. They are usually very specific thus less competitive. It is bit tricky to add in title tags because it can be longer than 20 characters which is the limit of the title tags. Their conversion rates are usually very high. Some marketers struggle to find long-tail keywords. Best ways to find them – Google Suggest, keyword Research Tools, browsing Q&A sites and many more. If you are serious about getting more customers in our online business then a long-tail keyword is the way to go.
Competitor Research is an integral part of SEO marketing. It is always good to have an eye on your competitors. Analyzing your competitor’s keywords can give a additional boost to your traffic. The well-known keywords suggest tools are Key Search, Google Keyword Planner, and Moz Keyword Explorer, etc. Main focus is to find the keywords of your competitors giving them high ROI.
One of the good SEO strategies is backlinks generations and its analysis. Backlink analysis is done to segregate good and bad links. On monitoring, they give you the idea which one gives you more quality traffic. Links from spam sites can lead to goggle penalty, even degrade your search engine ranking. We should look for several aspects while backlink analysis
a) Number of unique links and domains.
b) Referring Domains
c) Top domains.
Some backlink analysis tools are – Ahrefs, Semrush, and Moz Open Site Explorer.
Google Search Console is a free tool from Google that helps to monitor your website appearance. It also helps to fix and troubleshoot errors, discover backlinks, submit site links.
a) It helps to improve the value of under performing keywords.
b) Helps to fix sitemaps issues
c) Discover which content and topics generating most backlinks.
d )Pages losing organic traffic are updated.
e) Optimize pages with low CTR and high keyword rankings.
Content forms an integral part of improving the SEO of your website. Fresh, plagiarism free and updated contents with related keywords always helps in higher ranking. Your website needs SEO to
a) Drive more traffic to your website.
b) Helps to build brand by attracting targeted visitors.
c) Easy to measure and help to stay ahead of your competitors.
To improve user’s experience across your website following things can be done
a) Improving your page loading speed.
b) Focus on high quality SEO friendly content.
c) Pages should be responsive and sitemaps enabled.
d) Optimized images and social sharing options.
e) Clean, spam free and secure links.
If your website is trustworthy and constantly monitored then users are likely to visit your website more.
If you want to get found and broader your audience Search Engine Optimization is the only option. The facts say – Top page in Google have 35% chances of getting clicked. 70% of users don’t even go to the second page of search engines. What you are thinking for? Start it from today. For free consultations reach us and we will figure out the right path for you.