A guide to free SEO reporting tools

As a marketer, the primary step to make your brand known among the audience is to optimize your website with SEO. This involves measuring parameters like on-page SEO, off-page SEO, technical SEO. However manual measurement may cause lack of proper information of there parameters. There are SEO tools that reportingly can ease your workload.

What is the purpose of Search Engine Optimization?

The practice of Search Engine Optimization involves improving a website’s visibility on the search engine to make it better discoverable by the target audience.

Now you must be wondering how your website responds in the sea of many ranked on the search engine. To your surprise, there are tools that can significantly help you to monitor the performance of your website on the search engine.

In this blog we will discuss the tools that can significantly provide detailed insights about your website performance:

Google Search Console

The first one on our list is the Google Search Console, developed by Google this free application will help you to check the position of your website on the search engine as well as inform you on your website performance. By harnessing the benefits of this application you will receive insights on how Google views your website. It also suggest the glitches of your website. This helps you to work on the issues leading to elevating the position of your website on the search engine. In addition you get to check the percentage of organic visitors to your website and the total number of links attained in a span.

Google Looker Studio

The complete tool suite serve multiple purposes like helping you to craft the perfect dashboard. The dashboard created is structured using collected information from over 1000+ sources. Though it prepares the dashboard following the trained algorithm however you can customize it too. Reflecting on the other features it can present various types of charts like the bar chart, pie chart etc. that speaks the business volume.

Screaming Frog

A magical auditing tool that has been conceptualized by the Google for understanding the glitches a particular website processes in the preparation. The tool helps you as well as Google to understand the technical aspect of your website and implement necessary changes. Additionally the application crawls through your website to understand the potentiality and the position it deserves on the search engine.

Ahrefs SEO

A comprehensive suite containing sections for building links, keyword researching and competitor analysis to help optimize your website and make it rank higher on the search engines. With this free tool at disposal you will be able to decipher the amount of backlinks generated to your website and the position of your immediate competitors. This will help your website to attain desired reach on the search engine as well as among the audience.

Google Analytics

If you have been wondering how your audience interact with your website and got no answers, you are sure to be happy on knowing about a tool that ideally serves your purpose. The analytics tool inform on what’s working in your PPC campaigns and what’s not, helping you to understand the success or failure of your campaigns which indirectly channels to your revenue earnings.