Pillars of social media content

4 Pillars of Social Media Content

Creating contents is easy but creating contents impressing your target audience is a challenging task. You need to engage in the task of understanding the trends in the moment and whether those trends are in anyway contributing to your benefit. To ensure the prepared contents are standing up to your audience expectations you require thorough analysis and understanding of their preferences along with the trends in existence.

What is Social Media Content Pillars?

Social media content pillars are the themes designed to guide and provide value to your content creativity. Simplifying, these pillars are the cornerstone to build impactful social presence and center engagement. You get to idolize on one or multiple fundamentals to express creativity and emerge as an content-expert among your audience. The four types of content pillars include Promotional content, Educational content, Entertaining content and Inspirational content. These fundamentals will significantly help you boost your vision. In this blog we will be detail discussing each of them to help you understand which fundamental shall contribute to your brand growth:

Promotional Content

Wanting to build your audience trust and gain their loyalty for an infinity time? This content pillar is a vision to hold on for it constitutes and permits showcasing customer testimonials, product demos and videos to the audience. This content type for your brand is definite to impress your target market as they get to peek into your performance and responses received over a span. A factor to keep under knowledge is the proofs submitted must be true to the sources. Contradictorily, a factor to note while forming foundation on this pillar is too much bragging over the achievements certify you as smug and spammy.

Educational Content

This content pillar provides every opportunity to accredit as an expert and thought-leader before the audience. Considering, educational contents include infographics, carousels, whitepapers, blogs etc. This content prototype is definite to satisfy and align with your vision i.e. driving record-breaking organic impressions for posts. Audience can get hold of a variety of marketing information that serves as a booster to the knowledge pitcher. As this prototype combines multiple content formats thereby it is easier for you to base this pillar to build a strong foundation for your social media marketing strategy.

Entertaining Content

This content pillar in disguise is a blessing to hit on the target market. How? We are clocking through a phase where fun stuffs ranks higher to attention grabbing in comparison to the other factors. Posting out memes, gifs, funny videos on your social media page will attract bountiful audience leading to building reach, impressions and generating likes, shares. This is the only content medium to observe active participation of interaction in time leading to formation of networks.

Inspirational Content

Sharing motivational quotes, behind the scenes videos and user-generated content will drive in the curiosity of the audience. They will be hooked on the idea of knowing of what’s happening behind. Alongside putting out motivational quotes highlighting the idea of marketing will impress the audience thereby serving as a promotional opportunity to talk about your brand’s goals and objectives. This will lead to encouragement thereby creating boosted engagement.

Conclusion

These content pillars are likely to help you decide which one is ideal for your business. Knowing the ideal content pillar will transform your marketing.