Marketing and Advertising latest trends

Latest Trends in The Marketing and Advertising Industry

Both the terminologies i.e. marketing and advertising are sounding synonymous to the ears but underneath carries subtle differences. From the business perspective, the idea of marketing illuminates analyzing customer needs and wants and making efforts to fulfill those demands. In advertising the notion turn 360⁰ round, the idea is to promote products and services by adopting varied paid advertising channels like pay per click, display ads etc. The landscape of marketing and advertising is evolving everyday, with new trends hitting up and surprising the businesses. They are convinced to the extent of embracing the innovations to stay ahead of the competition.

In this blog we are picking on the trends that have managed to take over the business dynasty already to the first two quarter of 2024:

Short Video Contents

The remarking hype of short videos paved its footprints to 2024 marketing industry. Just two quarters to 2024 short videos have managed to take over the throne by impressing the marketers with its sound progress. Convinced with stagnant progress and the craze encircling the idea, marketers have decided to aim their target audience by channeling the benefits of short videos. Crafting videos include providing important business details in relation to goals, objectives and testimonials. For the varied social media platforms the durations of short videos are different. For Instagram the duration is 30 seconds but for Twitter it extends to 45 seconds and lastly for Facebook it is 1 minute.

The Rising Demand of AI

Second ranking on our list is the AI presence, termed as both a science and a technology have ushered a new dawn for the marketers. From content creation to gaining predictive insights the quality and the accuracy level have reached unmatched heights. Businesses are no longer floating in the air to understand the success or failure of their campaigns.

Enhanced Usage of Immersive Technologies

By immersive technologies we understand the ideas of Augmented Reality (AR) and Virtual Reality (VR). These technologies have re-structured the way interaction occurs between buyers and the retail stores. By using these immersive technologies marketers have created and channeled 3D experiences for the consumers. Consumers get to witness live demonstration of the products quality leading to better decision making. The arrival of these immersive technologies has encouraged marketers to allocate extra budgets on the visual ads.

Rise in Conversational Marketing

The idea of conversational marketing refers to encouraging personalized interaction between the businesses and the audience. Businesses idolizing the conversational marketing idea have claimed to target the right audience leading to compound lead generation. These interactions happen both through email and messaging.

Growth of Social Commerce

The idea refers to promoting products and services by utilizing the benefits of the varied social media platforms. The growing times and the changing marketing dynamics have elevated the prestige of social commerce in the eyes of advertisers. Audiences can check out varied products and purchase from their comforts. Additionally, it encourages interaction between the business and the consumers leading to forging emotional connection and post-purchase engagement.

Conclusion

These trends dominating the first half of the marketing and advertising industry are expected to continue thriving. With these trends marketers will never lag behind to successfully promote their campaigns to the audience.