Valentine's Day marketing campaigns

Marketing Campaigns for Valentine’s Day

We are just a day away from celebrating the occasion of love and deepening bonds and passion. Valentine’s Day marks splurge gestures to impress loved ones and convey to them how much their existence matters for your well-being. To en-cash from the moments brands are running no behind, they are strategizing big to surprise their customers leading to a surge in revenue generation. Brands are aiming these campaigns to carve a path toward forging meaningful relationships with customers. Through the Valentine’s Day marketing campaigns, we come across brands that might not have ever crossed our paths, thanks V-day for making us aware and bringing their recognition into existence. In this article, we are uncovering the trendiest Valentine’s Day marketing campaigns that have witnessed staggered eyeballs:

Cadbury 5star- Valentine’s Day Alibi

The first one to top our chart is the very familiar, popular Cadbury 5star. We feel nostalgic reminiscing as it is the first sweet tooth of every kid. Cadbury wants no one to feel left alone especially when it is the season of cherished love, so to keep the singles engaged they have added a new factor in the 5star section wherein in every purchase there is a chance to visit an island in Karnataka, renamed by Cadbury as “My cousin’s wedding”. This initiative by the company during Valentine’s impressed individuals to an unimaginable extent in turn benefitting the company huge revenue on their investment. This approach has added a feather to their hat.

The Love Insurance

Love is the most beautiful essence in the world. But as love approaches there is always an underlying fear of failing. So Toblerone, the Swiss chocolate company motivates buyers to purchase their chocolates by assuring them a refund on failure of the relationship. The favor is the purchasers by a gift-coupon from the brand can redeem it during any online purchases. This initiative by the company feels like a welcoming one and encourages massive sales, and profit to the businesses.

Gucci-Love Story Zine

To make the picture a little bigger, Gucci decided to advantage from the Valentine’s Day celebration. Gucci launched a “limited edition fanzine” showcasing the beautiful love story of a fairy and a giant. The photos portrayed Gucci’s exclusive Valentine’s Day collection that is out now for availability. People around the world seemed intrigued by the collection as the brand’s exclusives are one of a kind. This form of marketing has earned them recognition.

Stella Artois- Valentine’s Day

Stella Artois has been investing creativity to promote their beverages across the globe. This year they locked the Valentine’s event to turn their business fortune. They have shot an eight-seconds video showcasing germination of love between two individuals and how beer played cupid in their love . The video garnered 3 million views within minutes of viral, ranking it number 1 to hit this many views.

Dunkin-Valentine’s Day Trivia Promo Code

Dunkin encourages followers to unlock a secret promo code which assures flat discounts on orders. The discount is unlocked by playing a trivia game which happens to be played on their Instagram stories. With this exciting announcement people are hopping on the trend to grab the exclusive offers leading to Dunkin’s massive sales.