AI Content

Role that Google Play to Identify AI Content

A controversial topic is whether Google can identify AI-generated content or not, to put an end to the confusion, it is possible for Google to detect AI-generated content. Google applies certain algorithms to determine a content form whether AI-generated content or human-written content. With AI-driven content creativity is lacking when compared to the human written content. Companies analyze factors to understand whether the contents produced by them at the rush of the moment with the help of AI can be detected by Google or not. To answer specifically, the companies need to stay updated with the recent technologies that Google introduced to track. Google has an urge to rank high-quality content created without AI utilization, to preach this message Google collaborates with the SEO community.

A few Tools that Eases Google’s Identification Phenomenon:

Natural language processing and machine learning algorithms: Computers use NLP tools to understand and interpret human language. With the help of this tool, users’ search intent of the keywords is better understood by the computers and accordingly, the algorithms determine the contents allotted to the search are worth the user’s requirement. Whereas machine learning algorithms identify the patterns of the AI-generated text. Almost all AI-generated content follows the same patterns, and trends but is only distinguished with the features present in it. These tools are used to determine the content quality and whether the content is human-written or AI-generated.

Deep Learning Tool and Language Model

Deep learning tool helps AI to understand complex language forms. This tool understands the meaning of sentences and transforms the information to the users in simple language. Language models like GPT 3 generate human-like texts. The algorithm collects information from training data and the internet. The collected information is leveraged to generate logic-based content.

Quality Content in the Search Rankings

Quality content receives better engagement rates and lower bounce rates. Search engines have become the gatekeepers for those individuals and companies wanting to share their ideas amongst the audiences’. Google prioritizes organic-driven content over AI-generated content. Websites ranking on the SERP chart must have Google-friendly content and should contain relevant information leading to the drive of organic traffic.

Google’s Approach to Detect AI Content

Google detects chatbots generated content easily. The algorithms of Google are designed in such a way that both human-expressed content and AI-generated content can be segregated easily. For a very long time, Google has restricted AI-generated content because of the poor quality of the content and the algorithms too failed the expectations.

Authentic Content and Content Evaluation

Authenticity of content is judged by the information contained in it. Google values content that is reliable, true to the information, and serves the majority of the user’s search. While indexing for the SERP chart, the algorithm defines how much the content is authentic and valuable. Content evaluation is necessary to understand the quality and originality of a piece of content. Through content evaluation, Google estimates whether the content is worth the rank on the SERP charts.

Obfuscation Technique and its Impact on Content Quality

Obfuscation techniques make it harder for Google algorithms to detect the content form. With the help of editing you can quite easily convert AI content into quality content making it even more complicated for the algorithms to detect, however over usage of the obfuscation technique lowers the quality of the content leading to tagging the contents as spammed content to Google.

Conclusion

Following these steps, Google can quite easily understand whether the content generated is human-written or AI-driven. Looking over these steps at the time of content creation can trigger quality content.