Social Media Marketing

Business Approach through the Social Media Marketing Lenses

Social Media Marketing is the use of social channels and websites to promote a product or service. Social Media Marketing is the most popular advertising & publications platform for both genres. Most social media platforms have built-in data analytics & manipulating tools, which enables companies to do data survey & track the data progress simultaneously time to time to increase potential reach and engagement of an ad campaigns. Companies uses its social media channels to list its about & different wing segments. Companies can address its team members through its social media channels and assigned multiple roles to get connected with potential consumers, journalists, bloggers & influencers. On a strategic aspect Social Media Marketing resembles campaign management, strategic governance, productivity analysis & result visualization to make the optimum output in terms of reach, engagements & establishments.

This Marketing allows consumers and Internet users to post user-generated content such as comment, reviews etc. User generated contents are always useful in order to evaluate the content quality and the user preferences too. Therefore, it leads to a correct interpretation of user choices and behaviors towards specific contents.

Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted. It occurs quite frequently on some social media sites. More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users.

In this growing phase Mobile devices also play a vital role in Marketing. It allow individuals immediately access to social networking sites. Through Mobile device consumers will easily obtain the pricing and product information in real time. They have also allowed companies to constantly remind and update their followers.

Popular Social Media sites:

Facebook- One of the most popular and active social media platforms. They allow a product to provide videos, photos, descriptions, and testimonials. Their followers can comment on the product pages for others to see.

Instagram- Instagram has proven itself a powerful platform for marketers to reach their consumers and prospects through sharing pictures and brief messages. Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market. The market which has an interest in the product offering or services.

LinkedIn- a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. Through the use of widgets, members can promote their various social networking activities. For example, Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.

YouTube YouTube- is also a popular advertising platform which is sync with the Video content. This is another advantage YouTube brings for advertisers. Companies can run ads on YouTube in the popular videos and contents for its company’s products or services promotions

Twitter- is a social networking platform which allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on follower’s Home timelines. Twitter is also used by companies to provide customer service. Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation.

Benefits:

Increase brand awareness- Social Media marketing is one of the most active marketing and promotional process through which we can create a brand and increase the visibility.

Improve brand loyalty- Social Media platforms helps to maintain the transparency between the users and producers by developing a loyal consumer base.

High Conversion rate- Social Media marketing helps to increase visibility and traffic to your brand and business gains more opportunity for conversion.

Cost effective- Social media marketing is possibly the most cost-efficient part of an advertising strategy. Two types of promotional plans are – Organic promotion, Inorganic promotion.

Improve Search Engine Ranks– Quality and relevant content always provide quality traffic which will help directly to increase page ranking. Social Media activities help to improve your rank position in the search engine ranking page.

Conclusion

90% of people now these days spending their time in scrolling social media news feeds.

Marketing research says maximum number of people engaging themselves in reading stories, viewing popular & influencers videos, listening songs & speeches, viewing update about current affairs, trends, podcasts etc Online.

Now a days Social Media plays a crucial role in Digital Marketing Industry. It has a power of influencing users as it shows videos, podcasts, news as per the user interest. AI plays a vital role in collecting user’s choices based on their search interests while reflects the users behavior. Only four words can change your business – #Like #Comment #Share #Follow.