"A key to digital success" - Century Media360

“A key to digital success”

During the 90’s era the first digital revolution came in scenario & witnessed the new eminent marketing evolution with its growing ages. In the year 1981 ‘IBM’ launched the first computer & consequently in the year 1986, the customer management company ‘ACT’ was responsible for launching the database marketing & management software. In 1995 the world internet users reached more than 10 millions & from 1996-1998 the curve of internet users was growing leaps and bounds leading to the official emerge of ’Google’. In 1990’s the world got introduced to the Digital Marketing era.

Digital Marketing is also termed as – Online promotion, Internet Marketing. Lots of ways & channels used as mediums for online promotions. But in this blog we will focus about the most effective & daily used technique of online promotion.

Email Marketing

In Digital Sector Email Marketing is a boundless beneficial advertising medium for enhancing Brand Awareness & Digital Engagement leading to brands recognition via B2B & B2C sales & always gives users a wide variety of Possibilities & Opportunities.

The Market Research suggests, few varieties of Email Marketing:

1. Transaction Email – Drop Basket message, password reset email, order status email, email reorder, email receipts etc.

2. Direct Email – Promotional mails are sent to consumers directly. Example-product or service offers.

3. Mobile Email – A large amount of email traffic generate through smart phones and tablets, so it is a very useful way to promote your product or service.

Market research says email users potentiality will be growing by day to day.

And the research conclusion says we can visualize the clear scenario & effectiveness of email promotion. Massive number of users helps to make the email channel one of the top performing marketing module.

Why we choose email promotion:

● Email Marketing has a maximum reach in global market as per the marketing strategy and growth. Email is one of the eminent promotional way which helps to reach maximum number of users in one time.

● The ultimate goal of any product is to reach potential users. Via email promotion we can share the right message to the users in real time which helps the users to convert a buyer.

● Via Email Marketing we can target right audience with the right propaganda by targeting segmented & active users with alluring Template & dynamic content thereby creating an awareness about the product or service & the interested user converts.

With the above process we can optimize the result as per the product needs and make the plan accordingly for generating ROI.

We would like to conclude in a positive sense that Email Marketing “Was. Is. will” be the progressive way of online promotion for creating brand awareness in terms of maximum users reach. Though it has its own pros and cons but still with the course of time people are getting technologically uplifted and usage of electronic medias are increasing with pace.